Restoc — Operator Interview Playbook 15–18 minutes
One-liner: Restoc is an intelligence platform for clinical capital allocation in dentistry —
helping practices decide what to buy, standardize, and invest in with confidence, not guesswork.
Framing (30 seconds)
“This isn’t a sales demo. I’m trying to understand how dentists decide where to invest money, time, and trust —
not just products, but skills and systems.”
Important: We are not positioning Restoc as “AI diagnosis” or “AI surgery.”
We position it as variance reduction: turning case decisions into protocols and standardization.
Anchor concept: Case Intelligence Threads (CIT) (60 seconds)
“A case is a capital allocation decision. The capital isn’t just money — it’s chair time, staff effort, rework risk,
complication risk, and vendor reliability. Restoc captures case discussions as Case Intelligence Threads that produce
a decision protocol and a standard kit — then learns from outcomes.”
- Inputs: photo/radiographs (optional), constraints, brief context
- Decision tree: differential + what would change the decision
- Protocol draft: steps + checkpoints + contingency branches
- Execution: kit list (materials/instruments) + time/risk hotspots
- Outcome capture: complication/rework signals → protocol refinement
How this connects to everything else: Procurement, group-buy, and pathways are the execution and learning layers of standard protocols.
The cohort is the intelligence loop that converges on what works.
1) Capital Allocation Baseline (4 min)
- When improving the practice, what do you invest in first (supplies, tech, CE, staff)?
- How do you decide if something is “worth it” before you commit?
- Where do you feel least confident — pricing, outcomes, or choosing what to invest in?
2) Peer Intelligence Signal (5 min)
- Would knowing what similar clinics use change how you evaluate a product or a course?
- Would that matter more for supplies, or for CE/skills?
- Have you ever taken CE mainly because “everyone else was doing it”?
3) Pathway & CE Test (4 min)
- How do you decide which CE is actually worth your time?
- Do you treat CE as an expense or an investment?
- If skills/courses correlated with outcomes or profitability, would that change your choices?
4) Group-Buy as Standardization (3 min)
- Would you trust a group-buy more if framed as “clinical consensus & standardization,” not discounts?
- What would make it feel legitimate vs gimmicky?
5) Case-to-Protocol (4 min) — where capital actually leaks
- Which procedures feel least standardized in your practice (implant/GBR, endo emergencies, adhesive deep margins, perio surgery)?
- Where do you lose the most capital in a case: diagnosis uncertainty, execution variance, materials/vendor inconsistency, or team variability?
- When a case goes wrong, what’s the most common “failure mode” (rework, complications, remakes, extra visits, lab delays)?
Optional prompt (use if they engage): “Imagine you could drop a pre-op photo (and radiograph if needed) and have a system produce
a protocol draft: incision + flap design + release strategy + membrane/graft logic + suture sequence + a complication decision tree —
not as ‘AI surgery’, but as a standardization checklist with decision checkpoints. Would that reduce rework and variance for you?”
Listen for: “I want a checklist,” “I want predictable outcomes,” “I want my team aligned,” “I lose time on rework,”
“my inventory is chaotic,” “vendors are inconsistent.” These are all capital allocation signals.
Close (2 min)
- Would you want early access if this becomes real?
- Can I follow up in a couple months?
- Is there anyone else I should talk to?
How to demo it in 60 seconds (for PMF calls)
- Home: “Restoc is case-to-capital intelligence. Every case allocates time, materials, and risk.”
- Operator: “We capture where variance leaks capital: diagnosis uncertainty, execution variance, vendor inconsistency.”
- Playbook: “The output is protocols with checkpoints — not content and not discounts.”
- Dashboard: “Aggregated signals show which protocols matter and who is ready to standardize.”
After the call (60 seconds)
- Biggest pain mentioned: __________________________
- Strongest “yes” moment: __________________________
- Strongest objection: __________________________
- Willingness to pilot: Yes / Maybe / No
- Best quote (verbatim): __________________________